# Customer Proof Asset Revalidation Sheet

Canonical page: https://waitlist.crany.ai/marketing-templates/customer-proof-asset-revalidation

By Tangenix. Published 2026-10-24. Category: Customer proof.

Recheck an older quote, logo or customer story against current product facts, use conditions and its exact approved publication scope.

## Task

Decide whether an existing customer-proof asset remains accurate for its current placement after product or relationship changes.

## When to use

Use this when a product release, customer change or new placement could make an old endorsement misleading. Review the asset and its underlying approval rather than refreshing only the publication date.

## Choose another approach when

You want to recycle an old quote as evidence for a feature the customer never used, assume a logo proves current endorsement forever, or conceal uncertainty by changing the date.

## Inputs

- The exact existing asset, live placements and original approval reference.
- The product/task/version actually experienced and current material changes.
- Evidence for any present-tense use claim and the owner responsible for corrections.

## Template

    Asset / exact approved version / original date: [private reference]
    Current placements and implied claims: [including present-tense use]
    Original experience scope: [task, product and conditions]
    Product or offer changes since approval: [material differences]
    Current-use claim supported? [evidence or unknown]
    Identity, role, logo and relationship changes: [do not assume unchanged]
    Approved destinations and reuse limits: [new uses reviewed separately]
    Result claim still accurate within stated scope? [not proof of typical outcomes]
    Decision: retain as accurately scoped / revise and reapprove / hold from new use / correct existing placement
    Correction owner / exact locations / verified outcome: [accountable follow-through]
    Next review trigger: [meaningful change, not arbitrary date refresh]
    Updating a timestamp does not renew experience or approval.

## Illustrative example

This is not a Crany customer result. Replace example details with verified facts.

    Fictional example: a customer quote describes an earlier manually assisted workflow. After a major release, the homepage design places it beside a new automation claim. The revalidation sheet identifies that the quote cannot substantiate the new feature merely because it is authentic.
    The team checks the original approval and whether the placement implies current use. If the supporting facts are unknown, it holds the new reuse rather than inventing continuing endorsement.
    Any revision needs appropriate exact-material approval and a verified correction at the actual placement. This worksheet does not delete a customer record or revoke access; it assesses whether marketing proof remains accurate.

## How to use

1. Inventory the exact asset’s placements and the claims each context now implies.
2. Compare current product and relationship facts with the original experience and approval.
3. Choose a bounded correction or reuse decision and verify the resulting public wording.

## Checks

- An older quote is not used to prove an unexperienced new feature.
- Present-tense endorsement and reuse scope are supported rather than assumed.
- A refreshed date does not substitute for factual revalidation or approval.

## What to measure

Track stale proof corrected, unsupported new placements held and unresolved reapproval requests. Verify actual public corrections separately from an internal decision. This sheet does not certify legal reuse rights or typical customer results.

## Research and sources

The US FTC discusses older endorsements and continuing accuracy; HubSpot describes customer participation in stories. This original asset-level revalidation is separate from obtaining initial permission and is not a legal release or assumed customer approval.

- [US FTC: Endorsement Guides - What People Are Asking](https://www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides-what-people-are-asking) — checked 2026-10-24. Truthful experience, understandable material-relationship disclosures and continuing accuracy of older endorsements. Facts and jurisdiction remain material.
- [HubSpot: Customer success stories](https://blog.hubspot.com/marketing/customer-success-story) — checked 2026-10-24. Practitioner publishing workflow includes requesting participation and using real customer evidence; not a legal release or proof that a customer approved any particular claim.

Prepared with AI assistance. Sources support the stated principles; they do not endorse Crany or guarantee performance.

## About Crany

Crany is an AI marketing co-founder in development for software founders and vibe coders. It is designed to strategize, execute approved marketing and improve based on results. These free resources are usable independently of app access. The public waitlist is at https://waitlist.crany.ai/.