# First Customer Acquisition Week Plan

Canonical page: https://waitlist.crany.ai/marketing-templates/founder-acquisition-week-plan

By Tangenix. Published 2026-10-24. Category: Founder acquisition.

Plan a realistic founder acquisition week with appropriate conversations, a usable offer, time limits and a decision based on actual evidence.

## Task

Coordinate a small acquisition week around real founder capacity and a reachable audience.

## When to use

Use this when a usable product or clearly bounded pilot exists and you can identify people who face its task. Plan the whole week, including follow-through, rather than filling every day with promotion.

## Choose another approach when

You cannot deliver the offer, plan unsolicited bulk messages, or intend to count interviews and free signups as paying customers.

## Inputs

- A precise audience task and evidence that the people you can reach experience it.
- The actual offer, access limits and appropriate contact or participation routes.
- Available founder hours and the support capacity needed after someone responds.

## Template

    Week / available hours: [dates and budget]
    Audience and recent task signal: [evidence]
    Available offer and limits: [truthful description]
    Day 1: verify the offer and choose one appropriate route to relevant people.
    Day 2: prepare approved individualized conversation requests or a permitted contribution.
    Day 3: have voluntary conversations; record fit, objections and next steps.
    Day 4: help interested people attempt the actual task; follow through on commitments.
    Day 5: review outcomes and decide what to repeat, revise or stop.
    Reserve for support: [hours]
    Count separately: requests / conversations / attempted use / completed task / payment.
    Stop condition and next decision: [record]

## Illustrative example

This is not a Crany customer result. Replace example details with verified facts.

    Fictional founder has six hours to investigate a client-handoff organizer. They reserve two hours for helping volunteers, one for offer checks and three for conversations and review.
    They choose a relevant professional group only after checking its rules. Replies are invitations to talk, not customers. One volunteer attempts a handoff and encounters an access problem.
    The week ends with a decision to fix and retest access before expanding invitations. No revenue, conversion rate or acquisition result is invented.

## How to use

1. Check that the offer and participation route are appropriate before scheduling activity.
2. Allocate delivery and follow-through time alongside conversations, recording actual task outcomes.
3. Review evidence at the end of the week and choose one bounded next allocation.

## Checks

- A plan for acquisition does not substitute for an available offer.
- Conversations, usage and payment are counted separately.
- The founder has time to deliver what the invitation promises.

## What to measure

Compare planned hours with actual effort and observed task outcomes. Use the week to learn whether a route deserves further work; a few responses do not establish a scalable channel.

## Research and sources

Graham emphasizes hands-on recruitment and early-user learning. The schedule and worked example are original planning tools, not a source-tested five-day recipe or a promise of customers.

- [Paul Graham: Do Things That Do Not Scale](https://www.paulgraham.com/ds.html) — checked 2026-10-24. Historical founder essay on manual recruitment and learning from early users; not a universal acquisition benchmark.

Prepared with AI assistance. Sources support the stated principles; they do not endorse Crany or guarantee performance.

## About Crany

Crany is an AI marketing co-founder in development for software founders and vibe coders. It is designed to strategize, execute approved marketing and improve based on results. These free resources are usable independently of app access. The public waitlist is at https://waitlist.crany.ai/.