# Founder Distribution Time Audit

Canonical page: https://waitlist.crany.ai/marketing-templates/founder-distribution-time-audit

By Tangenix. Published 2026-10-24. Category: Founder acquisition.

Account for actual marketing preparation, publication and follow-up time so a founder can allocate effort without mistaking estimated activity for results.

## Task

Reconcile distribution effort and available founder capacity before choosing the next work allocation.

## When to use

Use this when marketing feels busy but the team cannot explain where its time goes. Capture preparation, channel participation, maintenance and follow-up alongside outputs and observation limits.

## Choose another approach when

You need a controlled experiment result, want to rank staff by surveillance data, or plan to label a channel unprofitable without a suitable outcome window and cost definition.

## Inputs

- A bounded review period and voluntarily provided activity notes or estimates.
- The concrete marketing outputs and follow-up obligations during that period.
- Known available capacity, other commitments and actual aggregate outcome reports.

## Template

    Review period / timezone: [fixed window]
    Available founder time: [realistic capacity after other commitments]
    For each activity:
    - Purpose / destination: [actual task and channel]
    - Preparation time: [observed or explicitly estimated]
    - Publishing or participation time: [same unit]
    - Follow-up, corrections and maintenance: [include hidden work]
    - Reusable setup versus recurring work: [separate costs]
    - Completed output and evidence: [what really shipped]
    - Observed outcome / window: [report, learning or not yet observable]
    - Shared or unassigned time: [avoid counting twice]
    Total accounted time / unexplained remainder: [reconcile]
    Known limitations: [recall gaps, delayed outcomes, consent or attribution]
    Next allocation / owner / review point: [bounded decision]
    This audit describes effort and capacity; time per signup is uninterpretable when signups are incomplete or not comparable.

## Illustrative example

This is not a Crany customer result. Replace example details with verified facts.

    Fictional example: a founder initially counts only the minutes spent publishing a community contribution. The audit also records adapting the example, reviewing rules, answering relevant questions and correcting a broken destination link.
    An owned worksheet requires more setup in the same period, but may serve readers later. The founder separates that initial effort from recurring maintenance instead of declaring the worksheet a failed channel before a suitable observation window.
    Some time was spent on both assets, so it is recorded once as shared preparation rather than charged in full to both. The next week’s allocation reserves space for follow-up and remains revisable. No fictional time or conversion figures are presented as Crany results.

## How to use

1. Record the full distribution activity rather than only time spent pressing publish.
2. Separate observations from estimates and reconcile shared time against available capacity.
3. Make a bounded allocation decision with delayed outcomes and measurement gaps visible.

## Checks

- Setup, maintenance and follow-up are not silently omitted from effort.
- Shared work is not counted in full against every channel.
- A short observation window is not treated as a completed return-on-investment study.

## What to measure

Track accounted versus unexplained effort, recurring obligations and whether the next allocation fits available capacity. Compare measured outcomes only under compatible definitions and mature windows. This is time accounting and planning, not a validated productivity score or causal channel ranking.

## Research and sources

Atlassian’s capacity-planning play includes observing activities, overhead, time allocation and review. This original founder-distribution audit adapts those ideas without prescribing its meeting format or claiming a universal optimal workload.

- [Atlassian Team Playbook: Capacity planning](https://www.atlassian.com/team-playbook/plays/capacity-planning) — checked 2026-10-24. Observe activities, include overhead, distinguish projects and review time allocation. Team exercise adapted to founder planning, not a validated productivity benchmark.

Prepared with AI assistance. Sources support the stated principles; they do not endorse Crany or guarantee performance.

## About Crany

Crany is an AI marketing co-founder in development for software founders and vibe coders. It is designed to strategize, execute approved marketing and improve based on results. These free resources are usable independently of app access. The public waitlist is at https://waitlist.crany.ai/.