# Landing Page Proof Placement Plan

Canonical page: https://waitlist.crany.ai/marketing-templates/landing-page-proof-placement

By Tangenix. Published 2026-10-24. Category: Landing pages.

Place relevant substantiation beside the landing-page claim it supports, preserving evidence limits and avoiding decorative or misleading social proof.

## Task

Annotate a landing page so each important claim has findable, correctly scoped supporting evidence.

## When to use

Use this after the team has approved a bounded claim and obtained genuine supporting material. Decide where the reader needs that material and what it actually demonstrates before adding it to the layout.

## Choose another approach when

You need to invent evidence, want a customer logo to imply an unapproved endorsement, or intend to use a staged screenshot as proof of an outcome you have not measured.

## Inputs

- The exact page claims and their approved factual limits.
- Genuine demonstrations, documentation or appropriately permitted customer evidence.
- The reader’s decision at each page section and the material conditions affecting the claim.

## Template

    Page section / exact claim: [reference]
    Decision the reader is making here: [specific question]
    Supporting asset: [real demo, document, test or permitted account]
    What the asset establishes: [narrow fact]
    What it does not establish: [important unsupported leap]
    Placement: [near the claim; record the proposed section or annotation]
    Caption / context: [version, access state, sample data or other material condition]
    Evidence trail: [working source link or responsible owner]
    Alternative access: [text explanation or appropriate accessible equivalent]
    Permission check: [names, logos, quotations and recognizable records]
    Reader check: [can they connect the evidence with the actual claim?]
    Remove or revise when: [evidence expires or product changes]
    Withhold the claim if suitable proof does not exist; do not fill an empty space with invented testimonials.

## Illustrative example

This is not a Crany customer result. Replace example details with verified facts.

    Fictional example: Handoff Notes claims its limited pilot can present a client checklist preview. A real sample-data screen is placed beside that explanation with a caption identifying the pilot and fictional project.
    The screen demonstrates that preview state. It does not establish faster client work, adoption by a named company or a measured reduction in support. The founder therefore leaves those broader claims out rather than putting a logo strip beside the screenshot.
    A text explanation describes the relevant behavior for readers who cannot inspect the image. A separate observation checks whether visitors understand both the demonstrated capability and the access restriction.

## How to use

1. Start with supported claims rather than a desire to add more persuasive page elements.
2. Match each claim to evidence of the same scope and annotate its relevant location.
3. Check context, permission and accessible explanation before reviewing reader understanding.

## Checks

- The evidence demonstrates the statement beside it rather than an unrelated product strength.
- Sample data, prototypes and limited access are identified where they affect interpretation.
- A customer name, logo or quotation is not used to suggest an endorsement without permission.

## What to measure

Observe whether relevant readers find the supporting material and restate the claim within its actual limits. Track unsupported inferences and outdated assets. Placement can be reviewed for clarity; it does not establish a trust score or causal conversion lift.

## Research and sources

NN/g discusses upfront disclosure, accurate content and skepticism toward selected testimonials. This original annotation plan applies those principles; its placements have not been tested as a universal conversion pattern.

- [NN/g: Trustworthiness in Web Design:4 Credibility Factors](https://www.nngroup.com/articles/trustworthy-design/) — checked 2026-10-24. Upfront disclosure, correct current content and contextual credibility observations. Sample-specific results and universal conversion claims are not adopted.

Prepared with AI assistance. Sources support the stated principles; they do not endorse Crany or guarantee performance.

## About Crany

Crany is an AI marketing co-founder in development for software founders and vibe coders. It is designed to strategize, execute approved marketing and improve based on results. These free resources are usable independently of app access. The public waitlist is at https://waitlist.crany.ai/.