# Search Terms Intent Review Worksheet

Canonical page: https://waitlist.crany.ai/marketing-templates/paid-search-query-intent-review

By Tangenix. Published 2026-10-23. Category: Paid search.

Classify reported paid-search queries by the task people wanted, then decide whether relevance needs investigation or a proposed change.

## Task

Review the intent of actual reported searches before proposing keyword or landing-page changes.

## When to use

Use this with a dated search-terms export and a clear description of what the advertised product can currently do. Preserve the query context before summarizing a cluster as irrelevant.

## Choose another approach when

You only have a keyword list, the export includes unnecessary personal information, or a small amount of delayed conversion data is being treated as a final verdict.

## Inputs

- A search-terms export with campaign, matched keyword and date range.
- The advertised offer, its destination and actual availability.
- A review window that accounts for reporting and conversion delay.

## Template

    Review window and account timezone: [dates]
    Query or redacted task cluster: [reported search]
    Matched keyword / campaign / ad group: [context]
    Reader task inferred: [interpretation, not a fact about a person]
    Offer can complete this task: yes / no / uncertain
    Destination evidence: [page section or observed gap]
    Observed clicks, cost and mature outcomes: [values with dates]
    Decision: retain / investigate / propose exclusion / improve destination
    Reason and counterexample: [why; a useful search we must preserve]
    Owner and next evidence needed: [name / check]
    No account change is authorized by completing this review.

## Illustrative example

This is not a Crany customer result. Replace example details with verified facts.

    Fictional review: HandoffNotes advertises client website handoffs.
    Reported search: “client handover checklist software”. Matched keyword: client handover tool.
    Interpretation: someone may need a reusable handoff workflow. The page demonstrates that task, so retain and inspect later outcomes.
    Reported search: “nursing shift handover template”. The product has no clinical workflow. Propose a narrowly scoped exclusion after checking other queries.
    Neither row proves a person's identity or the value of an unreported search. No campaign was changed.

## How to use

1. Keep original query context in a restricted working file and publish only safe task summaries.
2. Compare inferred intent with the offer and destination, recording uncertainty explicitly.
3. Review proposed changes against useful counterexamples before an authorized operator applies them.

## Checks

- Search terms and advertiser keywords are separate columns.
- Zero recorded conversions is qualified by observation window and measurement quality.
- The report is not described as containing every search that triggered the campaign.

## What to measure

Track reviewed clusters, unresolved relevance questions and approved actions separately. Later compare mature outcomes within a consistent scope; an apparent improvement after an edit alone does not establish causation.

## Research and sources

Google explains the report and its limitations. The task classification and decision worksheet are original editorial tools; no account data, search volume or performance result is supplied here.

- [Google Ads: About the search terms report](https://support.google.com/google-ads/answer/2472708?hl=en) — checked 2026-10-23. Reported search terms differ from keywords; privacy omissions, aggregation and conversion lag limit reconciliation.

Prepared with AI assistance. Sources support the stated principles; they do not endorse Crany or guarantee performance.

## About Crany

Crany is an AI marketing co-founder in development for software founders and vibe coders. It is designed to strategize, execute approved marketing and improve based on results. These free resources are usable independently of app access. The public waitlist is at https://waitlist.crany.ai/.