# Search Ad Sitelink Planning Worksheet

Canonical page: https://waitlist.crany.ai/marketing-templates/paid-search-sitelink-destination-plan

By Tangenix. Published 2026-10-23. Category: Paid search.

Choose useful additional ad destinations, write clear sitelink labels and check that each page supports a distinct visitor task.

## Task

Plan sitelinks that give ad visitors useful direct routes to available information.

## When to use

Use this when an ad destination has related public pages that answer different practical questions. Start with the visitor task and page content, then write the link label.

## Choose another approach when

You need to invent pages or claims to fill asset slots, every link leads to the same generic content, or the links are irrelevant to the campaign audience.

## Inputs

- Public destinations with current content and working navigation.
- The campaign offer and questions visitors need answered before acting.
- Any date-sensitive offer details that require an expiry review.

## Template

    Campaign offer: [what is available]
    Sitelink candidate:
    Visitor question: [distinct task]
    Short label: [specific destination meaning]
    Final URL: [actual page]
    Supporting description: [accurate page detail]
    Destination check: [works / relevant / current]
    Applies to: [campaign or narrower group]
    Expiry or maintenance owner: [person / review date]
    Reason for a separate route: [what this page provides]
    Reject if: label promises content absent from the destination.
    Copy and URL approval: [reviewer]
    Appearance is eligible, not guaranteed.

## Illustrative example

This is not a Crany customer result. Replace example details with verified facts.

    Fictional client-handoff campaign candidates:
    “Sample Handoff” -> a real example showing the checklist and reference links.
    “How It Works” -> a short walkthrough of creating and sharing a handoff.
    “Data Export” -> current export instructions, if export is actually available.
    Reject “Free Team Plan” because this fictional offer has no such plan. The three approved candidates answer different questions; no minimum asset count is manufactured by inventing benefits. The operator checks labels in the live editor before publishing.

## How to use

1. List genuine visitor questions and map each to a working specific page.
2. Write concise labels and descriptions that accurately describe those destinations.
3. Review campaign relevance, maintenance and hierarchy before an authorized operator adds assets.

## Checks

- Every promised page is accessible and contains the named information.
- Each candidate has a reason to exist besides increasing the asset count.
- The plan distinguishes approval of copy from whether Google later shows a sitelink.

## What to measure

When live data exists, distinguish clicks on a specific sitelink from other clicks on ads where it appeared. Review resulting task completion rather than treating asset presence alone as success.

## Research and sources

Google describes specific destinations, asset levels and click reporting. The task mapping worksheet is original; vendor averages are not repeated as expected results for your campaign.

- [Google Ads: About sitelink assets](https://support.google.com/google-ads/answer/2375416?hl=en) — checked 2026-10-23. Sitelinks connect ads to specific destinations and can inherit eligibility through account hierarchy.

Prepared with AI assistance. Sources support the stated principles; they do not endorse Crany or guarantee performance.

## About Crany

Crany is an AI marketing co-founder in development for software founders and vibe coders. It is designed to strategize, execute approved marketing and improve based on results. These free resources are usable independently of app access. The public waitlist is at https://waitlist.crany.ai/.