# Sitelink Scope and Inheritance Audit

Canonical page: https://waitlist.crany.ai/marketing-templates/sitelink-inheritance-scope-audit

By Tangenix. Published 2026-10-23. Category: Paid search.

Find ad sitelinks that may appear outside their intended offer by reviewing asset associations across account, campaign and ad-group levels.

## Task

Detect irrelevant inherited sitelinks before a campaign uses an asset from a broader account level.

## When to use

Use this when several products, regions or offers share an advertising account. Review existing asset associations as well as newly drafted links; a correct page can still be wrong for a particular campaign.

## Choose another approach when

You intend to remove shared assets without checking other campaigns, or are assuming that an eligible inherited asset appeared in every ad impression.

## Inputs

- An inventory of sitelinks and their actual account-level associations.
- The eligible campaigns and narrower groups under each association.
- Offer restrictions, languages and time-sensitive destination details.

## Template

    Asset ID / destination: [reference]
    Attached at: account / campaign / ad group / asset group
    Potential recipient campaigns: [explicit list]
    For each recipient:
    Offer supported by destination: [yes / no / uncertain]
    Language, availability and dates compatible: [evidence]
    Conflicting narrower assets: [details]
    Observed serving evidence: [report and period, or not checked]
    Proposed change: retain / narrow association / replace / investigate
    Other campaigns affected: [review]
    Approved operator and recovery record: [owner / prior state]
    Do not treat this inventory as permission to remove an asset.

## Illustrative example

This is not a Crany customer result. Replace example details with verified facts.

    Fictional account advertises HandoffNotes and a separate invoice organizer. An account-level “Sample Handoff” sitelink is relevant to the first product but irrelevant to the invoice campaign.
    The reviewer records the broad association, both possible recipient campaigns and each destination. Proposal: review moving the association to the handoff campaign, preserving that campaign's useful route.
    No serving report was checked, so the sheet says “eligible mismatch found”, not “all invoice visitors saw the wrong link”. No asset is deleted during this audit.

## How to use

1. Enumerate associations from broad to narrow and record the campaigns each can affect.
2. Compare the destination with every affected offer rather than reviewing the label in isolation.
3. Submit a scoped association proposal with affected campaigns and the prior configuration recorded.

## Checks

- The same asset reused elsewhere is not assumed disposable.
- Eligibility and observed delivery are recorded separately.
- The proposed narrower scope preserves relevant uses of the destination.

## What to measure

Track unresolved cross-campaign mismatches and verified association corrections. After approved changes, inspect actual asset reporting; inventory coverage does not by itself show whether visitors received useful information.

## Research and sources

Google documents hierarchical sitelink eligibility. The cross-product review and change record are original operational tools; they do not certify a particular account configuration or guarantee serving.

- [Google Ads: About sitelink assets](https://support.google.com/google-ads/answer/2375416?hl=en) — checked 2026-10-23. Sitelinks connect ads to specific destinations and can inherit eligibility through account hierarchy.

Prepared with AI assistance. Sources support the stated principles; they do not endorse Crany or guarantee performance.

## About Crany

Crany is an AI marketing co-founder in development for software founders and vibe coders. It is designed to strategize, execute approved marketing and improve based on results. These free resources are usable independently of app access. The public waitlist is at https://waitlist.crany.ai/.