# Trial Ending Reminder Email Template

Canonical page: https://waitlist.crany.ai/marketing-templates/software-trial-ending-reminder

By Tangenix. Published 2026-10-23. Category: Lifecycle email.

Remind a current trial user of the actual deadline, what changes next and the real choices available without false scarcity or hidden billing conditions.

## Task

Communicate a verified upcoming trial transition before it occurs.

## When to use

Use this when a genuine trial is still active and the account’s next access or billing state can be verified at the time of sending.

## Choose another approach when

The trial has already changed or ended, you cannot verify the next charge, or the message would pressure a person with an invented deadline.

## Inputs

- Current trial status and precise transition time.
- The actual post-trial access and billing outcome.
- Working account, choice/cancellation and support routes appropriate to that setup.

## Template

    Subject: Your [product] trial ends [clear date]
    Hi [name],
    Your current trial ends on [date, time and timezone]. After that, [verified access/billing result].
    [If a paid transition is configured, state actual price, currency, billing period and relevant terms clearly. If action is required to continue, say so instead.]
    Your available choices are [real options and their effects]. Review or manage them here: [verified account destination].
    [Necessary data/export information only if confirmed.]
    For questions, contact [support].
    [Sender]
    Internal gate: recheck state and eligibility immediately before sending; do not send a stale reminder after a change.

## Illustrative example

This is not a Crany customer result. Replace example details with verified facts.

    A fictional Handoff Notes trial ends on 1 November at 18:00 UTC and requires an explicit plan choice to continue editing. The reminder states that fact and links to the real account choices. It does not claim an automatic charge when none exists.
    If the account had already upgraded or canceled, the reminder would be suppressed. Any statement about retaining access or exporting work must be checked against actual product behavior; the template does not invent a safe data-retention promise to make the deadline less concerning.

## How to use

1. Confirm the current trial and configured transition rather than relying on an old signup date.
2. Describe the real deadline, effect and available choices without pressure language.
3. Verify links and suppression for upgraded, canceled or otherwise changed accounts.

## Checks

- Dates include a timezone and match the actual account state.
- Price or charge statements are supported by the configured terms.
- The reminder does not imply that a provider trigger alone proves the email was sent or received.

## What to measure

Track accurate eligible sends and verified account-management access. A reminder can clarify a transition, but it does not guarantee conversion or certify applicable billing-notice requirements.

## Research and sources

Stripe documents configurable trial transitions and reminder-related events. The original reminder wording does not prescribe a universal sending interval or assume a particular Stripe integration.

- [Stripe: Configure trial offers on subscriptions](https://docs.stripe.com/billing/subscriptions/trials) — checked 2026-10-23. Trial access, price transitions and events depend on actual configured subscription state; current documentation includes version-specific trial offers.
- [Mailchimp: About Transactional Email](https://mailchimp.com/help/about-transactional-email/) — checked 2026-10-23. Account/event-triggered messages differ from promotional campaigns; classification and applicable rules require context.
- [Google: Creating helpful, reliable, people-first content](https://developers.google.com/search/docs/fundamentals/creating-helpful-content) — checked 2026-10-23. Original value, useful answers, transparent sourcing and a clear audience.

Prepared with AI assistance. Sources support the stated principles; they do not endorse Crany or guarantee performance.

## About Crany

Crany is an AI marketing co-founder in development for software founders and vibe coders. It is designed to strategize, execute approved marketing and improve based on results. These free resources are usable independently of app access. The public waitlist is at https://waitlist.crany.ai/.