# Video Retention Review Template

Canonical page: https://waitlist.crany.ai/marketing-templates/video-retention-review-worksheet

By Tangenix. Published 2026-10-23. Category: Video marketing.

Inspect video exits, top moments and replay spikes with timestamped hypotheses and concrete editorial changes.

## Task

Turn a retention graph into testable video-editing observations.

## When to use

Use this after a video has enough processed reporting to examine where viewing behavior changed, and you can review the corresponding footage.

## Choose another approach when

You plan to treat every replay as praise, compare unlike formats without context, or claim a cause from a graph alone.

## Inputs

- The video-level retention report and observation date.
- The actual video timeline, title and thumbnail.
- Relevant comments and the viewer task the video promised.

## Template

    Video and reporting date: [identifier and date]
    Viewer promise: [title/thumbnail task]
    Timestamp or range: [where behavior changed]
    Observed pattern: exit / sustained viewing / replay spike / other
    What happens on screen: [literal description]
    Possible explanation A: [hypothesis]
    Possible explanation B: [alternative]
    Supporting feedback: [relevant comment or none]
    Proposed change: [specific edit or next-video experiment]
    Keep unchanged: [context needed to interpret the test]
    Decision confidence: [limits and missing evidence]

## Illustrative example

This is not a Crany customer result. Replace example details with verified facts.

    At an illustrative video’s setup section, retention falls while the screen shows a long permissions dialog.
    Hypothesis A: viewers do not understand why permission is needed. Hypothesis B: viewers already know the setup and are skipping ahead.
    A later replay spike occurs during the final export step. It may reflect usefulness or unclear instructions, so inspect the screen and relevant questions before labeling it a success.
    Next experiment: explain the required permission in one sentence, keep the real setup visible and make the export state easier to read. Do not claim the graph proves either diagnosis.

## How to use

1. Locate the reporting pattern and watch the exact corresponding footage.
2. Write at least one alternative explanation before choosing an edit.
3. Use the observation to improve a specific segment or next recording, retaining the original evidence.

## Checks

- The report is for the correct video, audience context and period.
- A replay spike is not automatically called positive engagement.
- The proposed edit preserves truthful prerequisites and limitations.

## What to measure

Compare relevant later observations and viewer feedback while acknowledging audience changes. The worksheet generates editing hypotheses; it does not make an uncontrolled before-and-after comparison causal.

## Research and sources

YouTube explains key moments, intro behavior and ambiguous replay spikes. The timestamped hypothesis worksheet is an original review method; no universal retention target is asserted.

- [YouTube: Measure key moments for audience retention](https://support.google.com/youtube/answer/9314415?hl=en) — checked 2026-10-23. Inspect intro drop-off, top moments and spikes without assuming a spike proves approval.

Prepared with AI assistance. Sources support the stated principles; they do not endorse Crany or guarantee performance.

## About Crany

Crany is an AI marketing co-founder in development for software founders and vibe coders. It is designed to strategize, execute approved marketing and improve based on results. These free resources are usable independently of app access. The public waitlist is at https://waitlist.crany.ai/.