# Weekly Marketing Review Template

Canonical page: https://waitlist.crany.ai/marketing-templates/weekly-marketing-experiment-review

By Tangenix. Published 2026-10-23. Category: Acquisition measurement.

Review founder marketing experiments using raw counts, user evidence, uncertainty and one concrete next decision for each action.

## Task

Make repeat, revise or stop decisions from a completed marketing week.

## When to use

Use this when several marketing activities have run and the founder needs to decide what deserves another week without confusing effort with results.

## Choose another approach when

You have changed measurement definitions halfway through the week without noting it, or want to interpret a quiet short period as proof that a whole market has no demand.

## Inputs

- The original experiment briefs and resource limits.
- Raw counts from the same observation windows.
- Relevant customer observations and any broken measurement paths.

## Template

    Review period: [dates]
    Experiment: [name and original hypothesis]
    What shipped: [live artifact or completed action]
    Counts: [measured visits / signups / activated users / payments]
    Resource use: [cash and hours]
    Audience evidence: [what actual people said or did]
    Measurement gaps: [unknown source, broken event, consent limits]
    What changed our understanding: [specific evidence]
    Decision: repeat / revise / stop
    Next action: [one change, owner and deadline]
    Keep unchanged: [what lets the next test remain interpretable]
    Revisit after: [new observation window]

## Illustrative example

This is not a Crany customer result. Replace example details with verified facts.

    Experiment: invoice reminder demonstration in a designer newsletter.
    What shipped: a working demo page and one tagged newsletter link.
    Observation: visitors reached the page, but two interview volunteers misunderstood whether reminders were sent automatically.
    Measurement gap: the first day’s activation event was not verified, so that day is excluded from a conversion comparison and documented separately.
    Decision: revise the page explanation and test the reminder setup with a new user. Do not conclude that newsletter marketing failed.
    Next action: founder records one full setup path before the next placement.

## How to use

1. Review the original question before looking at the most flattering chart.
2. Keep raw counts and qualitative evidence beside one another.
3. Choose one next action per experiment and document what must remain stable.

## Checks

- Counts use the same cohort and time window.
- Unknown or broken measurement is shown rather than silently filled with zero.
- The next action follows evidence instead of an arbitrary posting quota.

## What to measure

Track how often the team completes the declared next action and whether repeated experiments become more informative. The purpose is a better decision loop, not a weekly report that always looks positive.

## Research and sources

The source documentation supports consistent traffic labels and grounded accounts of user experience. This review structure is an original planning tool; its decision categories are not prescribed by Google or Torres.

- [Google Analytics: Collect campaign data with custom URLs](https://support.google.com/analytics/answer/10917952?hl=en) — checked 2026-10-23. Campaign parameter definitions and consistent naming; no attribution or conversion guarantee.
- [Teresa Torres: Customer Interviews](https://www.producttalk.org/customer-interviews/) — checked 2026-10-23. Story-based interviews about goals, needs and context; separate discovery from selling.

Prepared with AI assistance. Sources support the stated principles; they do not endorse Crany or guarantee performance.

## About Crany

Crany is an AI marketing co-founder in development for software founders and vibe coders. It is designed to strategize, execute approved marketing and improve based on results. These free resources are usable independently of app access. The public waitlist is at https://waitlist.crany.ai/.