Content Angle Selection Worksheet
Compare genuinely different ways to answer one reader task using available evidence, useful assets and the work required to deliver each angle.
When to use this template
Use this when several possible stories address the same audience task and the team needs to select a useful direction before drafting.
Choose another approach when: You want to invent findings to support a dramatic hook, publish all angle variants as duplicate pages, or rank ideas using unsupported traffic forecasts.
Gather these inputs
- One defined reader task with evidence of relevance.
- Available expertise, demonstrations and trustworthy sources.
- Real production constraints and existing overlapping content.
Copy and adapt the template
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Worked example
Illustrative example, not a Crany customer result. Replace every example detail with facts you can verify.
For an illustrative client-handoff task, one angle supplies an instruction checklist, another compares when a document is sufficient, and a third diagnoses access failures. These are different reader questions, not three emotional versions of the same headline. The team has a verified checklist example but no fair product comparison data. It starts with the workflow asset and leaves the unsupported comparison unclaimed. It does not publish every proposed angle immediately or predict that the most dramatic title will receive the most qualified traffic.
How to use it
- Keep the reader task fixed while defining meaningfully different answers.
- Compare useful outputs and real evidence before drafting titles.
- Select a direction you can substantiate and consolidate overlapping plans.
Check before using it
- Angles differ in substance rather than tone alone.
- An attractive hook does not excuse missing evidence.
- Production capacity and source gaps are explicit.
What to measure
Review whether the completed asset delivers the selected distinct value. Angle selection can focus editorial work; it cannot forecast search demand or guarantee audience response.
Research and sources
Task-based content and original useful information inform this original selection worksheet. The angle categories are editorial choices, not a research-backed ranking formula.
- GOV.UK: Identify user needs — checked 2026-10-23. Base content on evidenced reader tasks and record what meeting the need requires; government-specific publishing rules are not imposed on marketing sites.
- Google: Creating helpful, reliable, people-first content — checked 2026-10-23. Original value, useful answers, transparent sourcing and a clear audience.
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