Marketing templates for app founders
Choose a task, gather the facts and adapt a practical asset. Every template includes editable text, a worked example, use instructions, checks and source references. These resources are free and do not require a Crany account.
AI search
- AI Search Visibility Benchmark Template
Record repeatable AI-search observations for your software brand, with query context, actual citations and a baseline that avoids ranking promises.
- AI Answer Citation Audit Worksheet
Trace an AI answer’s product claims to its linked sources and distinguish accurate support, weak attribution and unsupported statements.
- Public Product Fact Sheet Template
Prepare a concise public reference for an app’s identity, audience, capabilities, availability and limits with links to authoritative details.
- Answer Passage Editing Worksheet
Rewrite a useful page section into a clear direct answer with relevant conditions, evidence and a next step that still reads naturally.
- Search Bot Access Investigation Template
Diagnose why a public resource cannot be fetched by a search crawler using status, redirects, robots rules and verified request evidence.
- Brand Identity Consistency Audit Template
Find public inconsistencies in your app’s name, website, owner and description, then correct authoritative owned surfaces with evidence.
- AI Answer Correction Log Template
Document an inaccurate AI product answer, fix misleading owned evidence and preserve later observations without promising an immediate external correction.
Accessible content
- Marketing Link Text Audit Worksheet
Replace ambiguous page links with descriptions of their actual destinations and useful context, then verify the rendered link in its surroundings.
- Product Screenshot Alt Text Worksheet
Decide what a product screenshot contributes to a marketing page and write a contextual alternative without dumping every interface label into it.
- Product Demo Caption Review Checklist
Review a demo’s captions against its real audio, timing, speaker changes and meaningful sounds before publishing the final player experience.
- Plain Language Product Copy Worksheet
Rewrite unclear software copy around the reader’s task, concrete actions and necessary conditions while preserving factual meaning.
- Marketing Page Heading Outline Template
Plan meaningful section headings and a logical reading sequence so a marketing resource is navigable beyond its visual styling.
- Signup Form Instruction Brief Template
Specify clear labels, required inputs, useful formats and contextual help for a signup form before writing interface copy.
- Form Error Message Writing Template
Map real form failures to clear affected fields, safe recovery instructions and appropriate feedback without exposing internal details.
- Signup Confirmation Message Template
Confirm the exact action a form completed, explain the real next step and avoid promising account access or email delivery without evidence.
- Product Demo Visual Description Template
Plan how a software recording communicates necessary visual changes through narration, an appropriate description track or an accessible equivalent.
- Marketing Chart Text Equivalent Template
Explain a chart’s essential values, units, relationships and limits in accessible text while checking that the visual and source data agree.
Acquisition measurement
- UTM Naming Dictionary Template
Create a consistent source, medium, campaign and content dictionary before tagging marketing links across a small founder team.
- Acquisition Experiment Brief Template
Define an audience, message, destination, outcome and stopping rule before spending time or money on a founder marketing experiment.
- Creator Campaign Scorecard Template
Compare creator placements using audience fit, disclosed sponsorship, tagged traffic and downstream product activity rather than follower totals alone.
- Weekly Marketing Review Template
Review founder marketing experiments using raw counts, user evidence, uncertainty and one concrete next decision for each action.
- Unknown Acquisition Source Interview Template
Ask new users how they discovered your app without forcing a channel answer or treating their memory as perfect attribution.
- AI Referral Analysis Worksheet
Review observable AI referral visits and their downstream outcomes while preserving unknown traffic and avoiding total-influence claims.
- Marketing Metric Definition Template
Define an acquisition or activation metric with its numerator, denominator, unit, event boundary and exclusions before comparing reports.
App store marketing
- App Store Screenshot Storyboard Template
Plan a sequence of truthful app screenshots around a user task, visible interface evidence and a clear result.
- App Preview Shot List Template
Prepare an app preview with real interface footage, a complete task and production notes that prevent misleading edits.
- Custom Product Page Brief Template
Match one acquisition audience to an App Store product-page story using relevant screenshots, truthful copy and a traceable destination.
- Store Listing Experiment Brief Template
Write a testable store-listing hypothesis with a defined control, one creative change and a predeclared review decision.
- Screenshot Localization Review Template
Review translated store screenshots for product accuracy, interface language, text fit and cultural context before publishing a locale.
Community marketing
- Community Rules Fit Worksheet
Check a specific community’s current rules and discussion context before deciding whether a proposed contribution belongs there.
- Community Question Triage Worksheet
Decide whether you can add a useful answer to a specific public question by checking expertise, context, prior replies and community boundaries.
Community planning
- Show HN Readiness Checklist
Check whether a personally built project is genuinely ready for Show HN, with a usable experience and human-written discussion preparation.
- Maker Discussion Fact Notes Template
Prepare verified technical and product facts for a maker discussion so the actual builder can answer in their own words.
Community research
- Public Community Listening Log Template
Capture task questions and existing solutions from public discussions with context, source links and uncertainty instead of turning posters into a contact list.
- Community Feedback Learning Review Template
Separate useful task evidence, product suggestions and subjective reactions after an approved community contribution without treating engagement as validation.
Community writing
- Helpful Answer Without a Link Template
Structure a practical forum answer that resolves the question in place with a concrete method, example and honest limit.
- Product Affiliation Disclosure Template
Explain your actual relationship to a product plainly when a permitted discussion requires it, without treating disclosure as permission to promote.
- Promotional Reply Editorial Audit Template
Check whether a proposed community response genuinely answers the question or mainly funnels readers toward your product.
- Moderator Rule Clarification Template
Draft a concise question about an ambiguous community rule with a specific contribution outline, full affiliation and an easy option to decline.
Customer research
- Customer Interview Invitation Template
Invite relevant app users to a discovery conversation with a clear purpose, time request and optional participation.
- Customer Research Screener Template
Qualify interview participants using recent task experience, decision responsibility and workflow context before scheduling.
- Cancellation Interview Script Template
Understand the sequence behind an app cancellation without turning the interview into a retention pitch or blocking departure.
- Product Switching Interview Template
Reconstruct why a customer changed tools, from the first trigger to migration effort and the outcome of the new workflow.
- Research Evidence Synthesis Template
Turn interview notes into observations, competing explanations and testable marketing decisions without inventing consensus.
- Beta Feedback Intake Template
Ask beta users for the task, expected result and observed behavior with optional safe evidence, without steering them toward praise.
- Landing Page Comprehension Test Template
Observe whether a relevant new visitor understands the product, access conditions and next action without giving them the intended answer.
- Usability Task Writing Worksheet
Turn a product goal into a realistic test activity with a clear outcome, necessary context and no clues about which interface control to use.
- Customer Task Story Timeline Template
Reconstruct a recent customer task through trigger, actions, interruptions and outcome while separating remembered events from researcher interpretation.
- Customer Workaround Observation Template
Document how a person completes a task with existing tools, including what already works, friction and the cost of changing the workflow.
- Research Assumption Priority Worksheet
Choose which marketing assumption to investigate next by recording the decision it affects, consequences of being wrong and available evidence.
- Customer Research Contradiction Log
Preserve evidence that challenges your audience or message hypothesis, then investigate the conditions that explain different customer experiences.
- Interview Notes Separation Template
Keep participant statements, observed behavior, researcher interpretations and follow-up questions distinct in a usable private research record.
- Research Segment Comparison Worksheet
Compare task conditions across potential software audiences without confusing a small interview sample with market size or broad demographic conclusions.
- Research Follow-Up Question Planner
Choose a neutral next question from a real evidence gap and explain which decision its answer could change.
Editorial evidence
- Marketing Claim Source Ledger Template
Attach evidence, scope and review triggers to published marketing statements so statistics and product claims remain verifiable.
Experiment operations
- Marketing Hypothesis Writing Worksheet
Turn a vague marketing idea into a specific proposed change, measurable expected behavior and a decision that evidence could change.
- Experiment Guardrail Planning Template
Define the user harms and operational regressions a marketing experiment must watch alongside its primary success measure.
- Experiment Exposure QA Checklist
Verify that eligible visitors see the assigned variant and that exposure and outcome events represent the experience actually delivered.
- A/B Test Sample Planning Worksheet
Gather the baseline, meaningful effect, assignment unit and planned analysis inputs needed to assess whether a controlled marketing test is feasible.
- Experiment Change Interference Log
Record concurrent campaign, product and measurement changes that could alter an experiment’s exposure or interpretation.
- Inconclusive Experiment Review Template
Explain an inconclusive test through the original question, data quality, uncertainty and next decision without calling a small observed difference a winner.
- Marketing Test Method Selection Worksheet
Choose interviews, usability observation, controlled comparisons or descriptive analysis based on the question and evidence available.
- Marketing Experiment Decision Record
Preserve a test’s original question, tested implementation, validity checks, result limits and final action in one reviewable record.
Landing pages
- Landing Page Hero Brief Template
Brief a page’s opening around the visitor’s task, a truthful product explanation, visible proof and one appropriate next action.
- Homepage FAQ Research Template
Build useful product questions from real uncertainty, verified answers and a record of where each answer belongs on the page.
- Use Case Page Brief Template
Justify a distinct app use-case page with a specific audience task, available workflow, original evidence and an honest next step.
- Campaign Landing Message Match Template
Compare an acquisition message with the page and access journey it leads to so visitors receive the task, proof and offer they were promised.
Launch operations
- Launch Day Support Triage Template
Sort incoming launch issues by observed impact, affected journey and evidence so the right owner handles access failures before cosmetic requests.
- Product Launch Debrief Template
Review a software launch’s intended audience, observed journey, attributed actions and support evidence before deciding what to repeat or change.
Launch planning
- Software Launch Readiness Checklist
Decide whether a software launch is ready by checking the actual access journey, honest claims, support coverage and evidence for each critical step.
- Launch Announcement Message Map
Coordinate a launch’s central product statement, audience-specific context, proof and access action across channels without creating contradictory promises.
- Product Launch Asset Handoff Template
Give a teammate one reliable inventory of approved launch copy, media, destinations, usage constraints and current versions.
- Product Demo Sample Data Plan
Prepare realistic fictional demo data that reveals the intended workflow without exposing customer records or presenting sample outcomes as real results.
Launch writing
- Product Hunt Maker Comment Template
Draft a maker introduction that explains the task, why you built the product, what is available and the specific feedback you want.
- Software Release Notes Template
Write release notes around the actual version, user-visible changes, necessary actions and limitations with a reliable reference to the shipped iteration.
- Product Launch Delay Notice Template
Explain a changed launch plan with the verified access impact, what subscribers should do and a credible next update without inventing a new deadline.
Lifecycle email
- Waitlist Welcome Email Template
Confirm an app waitlist signup with an honest availability statement, clear update expectations and one optional research question.
- Approved Beta Access Email Template
Give an approved beta participant the correct sign-in path, account identity, scope and support details without promising public availability.
- Beta Application Status Email Template
Explain a pending or unselected beta application clearly while separating waitlist updates from confirmed product access.
- App Launch Announcement Email Template
Announce an actually available app to opted-in subscribers with a clear use case, truthful access conditions and a working next step.
- Feature Release Email Template
Explain one shipped feature through the existing task it improves, a concrete usage path and clearly stated availability limits.
- First Use Onboarding Email Template
Guide a new app user through one meaningful task with the necessary setup, an observable result and a practical support route.
- Setup Assistance Email Template
Offer help after a verified setup stall without pretending you know the cause or pressuring someone who simply chose to stop.
- Product Feedback Request Email Template
Ask for focused feedback on a task someone actually attempted, with an easy reply and no requirement to leave a public review.
- Subscriber Preferences Email Template
Let an existing subscribed audience choose relevant update topics or frequency without making full unsubscribe difficult.
- Founder Progress Update Email Template
Share a factual development update with subscribed followers by showing what changed, what remains uncertain and one optional next action.
Positioning
- Ideal Customer Profile Worksheet
Define a software audience through a real task, trigger, current workaround and reachability instead of broad demographic labels.
- Customer Alternatives Mapping Template
Map the tools, manual steps and do-nothing options a customer actually uses before framing your app’s positioning.
- Software Positioning One-Liner Template
Write a clear product introduction from the audience, real task, available capability and meaningful distinction you can support.
- Feature Benefit Proof Matrix Template
Connect each product feature to a user task, a defensible benefit and the evidence needed before making a marketing claim.
- Product Availability Claims Register
Keep website, email, demos and AI-readable summaries aligned on which capabilities are released, limited, planned or not offered.
- Audience Fit Statement Template
Explain who an app is useful for, the relevant task conditions and when another workflow is a better fit.
- Objection Response Evidence Template
Prepare fair answers to product concerns by separating the actual question, verified facts, limitations and an appropriate next step.
- Customer Language Copy Research Worksheet
Turn permission-appropriate customer language into message hypotheses while preserving context and avoiding invented testimonials or exaggerated claims.
Search operations
- SEO URL Inventory Template
Inventory public app-marketing URLs with their purpose, response, canonical, discovery links and indexing evidence before changing the site.
- Canonical URL Mapping Template
Map duplicate public URLs to a justified preferred version while keeping redirects, internal links and sitemap signals consistent.
- Robots.txt Change Review Template
Review crawl rules against public and private route intentions without treating robots.txt as authentication or a reliable removal mechanism.
- Sitemap Release Checklist Template
Verify a public sitemap’s URLs, canonical consistency, modification dates and submission evidence after a content release.
- Redirect Verification Template
Map old public URLs to relevant destinations and verify status, path preservation, redirect chains and final canonical behavior.
- Search Title Rewrite Template
Draft a descriptive page title from the actual user task, visible heading and product facts, then record the live implementation separately from search display.
- Meta Description Writing Template
Write a page-specific search description that states the useful answer, audience and available resource without fabricated benefits.
- Internal Link Planning Template
Connect related app-marketing resources through useful reader next steps, descriptive anchors and verified destinations.
- Content Consolidation Decision Template
Compare overlapping public pages by user intent, unique value and link history before proposing a merge or preserving separate resources.
- Content Refresh Evidence Log Template
Update a public marketing resource by recording changed claims, checked sources, preserved examples and the reason its modification date changed.
- Structured Data Content Audit Template
Compare JSON-LD fields with the actual visible product page and supporting evidence before treating valid syntax as a finished schema implementation.
Video marketing
- Product Demo Opening Script Template
Write a video opening that matches the title promise and starts demonstrating a real app task before a long founder introduction.
- YouTube Thumbnail Brief Template
Brief a thumbnail around a truthful visual promise, supporting title and readable product evidence instead of unrelated clickbait.
- Video Retention Review Template
Inspect video exits, top moments and replay spikes with timestamped hypotheses and concrete editorial changes.
- Short App Tutorial Storyboard Template
Plan one compact app tutorial around a visible task, real steps and a completed result that makes sense without sound.
- Product Demo Recording Brief Template
Give a founder or creator a precise recording brief with real setup, screen sequence, proof points and claims to avoid.
How these resources are made
Tangenix prepares original templates and examples with AI assistance, supported by linked primary documentation and research. Examples are illustrative. Template pages do not claim that Crany has published integrations, customer results or available features.
Crany is an AI marketing co-founder in development. Join the public waitlist or browse the marketing guides.