By Tangenix · Published 2026-10-23 · Free template

Research Evidence Synthesis Template

Turn interview notes into observations, competing explanations and testable marketing decisions without inventing consensus.

When to use this template

Use this after several relevant conversations when quotes and impressions are accumulating but the team cannot explain which evidence supports a positioning decision.

Choose another approach when: You lack permission to retain the notes, need a statistical population estimate, or intend to hide interviews that disagree with the emerging story.

Gather these inputs

Permission-appropriate notes identified by participant alias.
The task and recruitment criterion for each interview.
A specific decision the research can inform.

Copy and adapt the template

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Research Evidence Synthesis Template: editable text

Worked example

Illustrative example, not a Crany customer result. Replace every example detail with facts you can verify.

Decision: lead the homepage with “fewer approval mix-ups” or “faster project delivery.”
Observation A: a designer described sending the wrong attachment after two email revisions.
Observation B: another designer said approval was easy, but getting the initial brief took days.
Interpretation: file-version problems may define one segment rather than all designers.
Next test: show a version-history workflow to people who recently had an approval mix-up and observe whether they complete a real review.
Decision now: write a narrow landing-page draft; do not announce that all freelancers need it.

How to use it

Create one evidence row per observation rather than a paragraph of collective impressions.
Group by task and circumstance before counting repeated words.
Choose a small test that could disprove the favored explanation and record when to revisit the decision.

Check before using it

Quoted text is accurate and used with appropriate permission.
Counts of interview mentions are not labeled as percentages of the whole market.
Every decision includes an evidence reference and a competing explanation.

What to measure

Track whether subsequent behavior supports the recorded hypothesis and whether the team revisits incorrect interpretations. A useful synthesis reduces unsupported certainty; it does not make qualitative notes statistically representative.

Research and sources

The sources establish interviews as a way to learn context and behavior. The evidence matrix and decision rules are original editorial tools for preserving the distinction between observation and inference.

Teresa Torres: Customer Interviews — checked 2026-10-23. Story-based interviews about goals, needs and context; separate discovery from selling.
Yale: User Interview Example Questions — checked 2026-10-23. Interview structure, current tasks, past experience, alternative workflows and discovery paths.

This original template and worked example were prepared with AI assistance. Source documentation supports the principles stated above; it does not endorse Crany or guarantee this template’s performance.

About Crany

Crany is an AI marketing co-founder in development for software founders and vibe coders, designed to strategize, execute approved marketing and improve based on results. This free resource is usable independently of the product. Join the public waitlist.