Co Marketing Execution Brief
Define responsibilities, approvals and release conditions for one jointly produced marketing asset without assuming either partner has agreed to extra work.
Read this resource as Markdown
When to use this template
Use this after both parties have expressed real interest in a bounded shared asset. Specify each contribution, review step, publication responsibility and correction path before production begins.
Choose another approach when: One party has not agreed to participate, a brief is being used as a substitute for necessary contractual review, or you intend to promise access to another party’s audience data.
Gather these inputs
- The actual shared audience task and the agreed asset concept.
- Named contributors and each party’s real approval and release responsibilities.
- Approved public claims, usable materials and any unresolved data or commercial terms.
Copy and adapt the template
Edit the text below and copy it into your own document. Edits stay in this browser field and are not submitted or saved by this page.
Worked example
Illustrative example, not a Crany customer result. Replace every example detail with facts you can verify.
Fictional example: a design educator and a handoff-tool founder agree to produce one checklist workshop. The educator owns the teaching outline; the founder owns a fictional-data demonstration with clear pilot labels. Both parties review the combined asset before the designated host releases it. A suggested newsletter mention is still unagreed, so it is not entered as a guaranteed distribution commitment. No attendee list is transferred because no approved arrangement exists. When the demonstration changes, the brief identifies who updates the recording note and public description. A completed draft alone does not close the campaign; the team separately checks the released workshop and the placements each party actually accepted.
How to use it
- Translate the actual agreement into separate contributions and explicit exclusions.
- Assign approvals, publication and correction ownership across both parties.
- Release only after required decisions and permissions are resolved, then inspect the outcome.
Check before using it
- Neither party’s silence is treated as approval of claims or branding.
- Proposed promotion is not represented as an accepted commitment.
- A shared campaign does not automatically authorize sharing personal audience data.
What to measure
Track missed dependencies, unapproved changes, correction turnaround and completion of agreed deliverables. Measure audience outcomes under a separate stable plan. A coordinated release is evidence of delivery, not proof of equal contribution, legal completeness or campaign lift.
Research and sources
HubSpot describes co-created educational content and shared campaign responsibilities within its program. This original operational brief does not adopt its provider-specific campaign targets or replace appropriate legal and data-handling arrangements.
- HubSpot: Co-Marketing Program — checked 2026-10-24. Audience, goal and expertise alignment and shared content/campaign responsibilities in HubSpot’s program. Brand-specific targets, gating and hosting terms are not general requirements.
About Crany
Crany is an AI marketing co-founder in development for software founders and vibe coders, designed to strategize, execute approved marketing and improve based on results. This free resource is usable independently of the product. Join the public waitlist.