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Custom Product Page Deep Link Journey QA

Verify the journey from an Apple custom product page into the promised app destination, including installation, sign-in and unsupported device conditions.

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When to use this template

Use this after a custom product page and its deep link have been prepared for a real iPhone or iPad app. It records observed routing and access-state behavior separately from the creative promise.

Choose another approach when: You only need a screenshot storyboard, have no implemented destination, or intend to mark an untested device and account combination as working.

Gather these inputs

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Worked example

Illustrative example, not a Crany customer result. Replace every example detail with facts you can verify.

Fictional example: a scanning app's custom page promises that returning users can open the receipt workflow. A test on a supported OS reaches the scan screen for a signed-in account, but a signed-out account lands on a generic home screen after authentication.
The worksheet records that mismatch and assigns the return destination for correction. It does not mark sign-in itself as a defect or remove the requirement from the marketing promise.
The fresh-install journey and an older device are listed separately. The older system is outside Apple's documented custom-page deep-link support, while an untested fresh installation remains unknown. The team cannot claim all visitors complete the intended journey merely because one installed-app case worked.

How to use it

  1. Translate the incoming promise into an observable destination and completed task.
  2. Exercise the actual custom-page route across the listed device and access conditions.
  3. Fix mismatches and retest the affected cases before broadening the public claim.

Check before using it

What to measure

Count completed journey cases and unresolved mismatches within the explicit matrix. Compare the actual destination with the promise rather than optimizing only link-opening success. This is journey verification, not an attribution system or a conversion experiment.

Research and sources

Apple specifies OS support for custom-page deep links and requires the page and associated metadata to be reviewed. The state matrix and acceptance process are original editorial tools; no reader’s app or device has been tested here.

About Crany

Crany is an AI marketing co-founder in development for software founders and vibe coders, designed to strategize, execute approved marketing and improve based on results. This free resource is usable independently of the product. Join the public waitlist.

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