Search Ad Sitelink Planning Worksheet
Choose useful additional ad destinations, write clear sitelink labels and check that each page supports a distinct visitor task.
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When to use this template
Use this when an ad destination has related public pages that answer different practical questions. Start with the visitor task and page content, then write the link label.
Choose another approach when: You need to invent pages or claims to fill asset slots, every link leads to the same generic content, or the links are irrelevant to the campaign audience.
Gather these inputs
- Public destinations with current content and working navigation.
- The campaign offer and questions visitors need answered before acting.
- Any date-sensitive offer details that require an expiry review.
Copy and adapt the template
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Worked example
Illustrative example, not a Crany customer result. Replace every example detail with facts you can verify.
Fictional client-handoff campaign candidates: “Sample Handoff” -> a real example showing the checklist and reference links. “How It Works” -> a short walkthrough of creating and sharing a handoff. “Data Export” -> current export instructions, if export is actually available. Reject “Free Team Plan” because this fictional offer has no such plan. The three approved candidates answer different questions; no minimum asset count is manufactured by inventing benefits. The operator checks labels in the live editor before publishing.
How to use it
- List genuine visitor questions and map each to a working specific page.
- Write concise labels and descriptions that accurately describe those destinations.
- Review campaign relevance, maintenance and hierarchy before an authorized operator adds assets.
Check before using it
- Every promised page is accessible and contains the named information.
- Each candidate has a reason to exist besides increasing the asset count.
- The plan distinguishes approval of copy from whether Google later shows a sitelink.
What to measure
When live data exists, distinguish clicks on a specific sitelink from other clicks on ads where it appeared. Review resulting task completion rather than treating asset presence alone as success.
Research and sources
Google describes specific destinations, asset levels and click reporting. The task mapping worksheet is original; vendor averages are not repeated as expected results for your campaign.
- Google Ads: About sitelink assets — checked 2026-10-23. Sitelinks connect ads to specific destinations and can inherit eligibility through account hierarchy.
About Crany
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