By Tangenix · Published 2026-10-23 · Free template

Sitelink Scope and Inheritance Audit

Find ad sitelinks that may appear outside their intended offer by reviewing asset associations across account, campaign and ad-group levels.

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When to use this template

Use this when several products, regions or offers share an advertising account. Review existing asset associations as well as newly drafted links; a correct page can still be wrong for a particular campaign.

Choose another approach when: You intend to remove shared assets without checking other campaigns, or are assuming that an eligible inherited asset appeared in every ad impression.

Gather these inputs

An inventory of sitelinks and their actual account-level associations.
The eligible campaigns and narrower groups under each association.
Offer restrictions, languages and time-sensitive destination details.

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Sitelink Scope and Inheritance Audit: editable text

Worked example

Illustrative example, not a Crany customer result. Replace every example detail with facts you can verify.

Fictional account advertises HandoffNotes and a separate invoice organizer. An account-level “Sample Handoff” sitelink is relevant to the first product but irrelevant to the invoice campaign.
The reviewer records the broad association, both possible recipient campaigns and each destination. Proposal: review moving the association to the handoff campaign, preserving that campaign's useful route.
No serving report was checked, so the sheet says “eligible mismatch found”, not “all invoice visitors saw the wrong link”. No asset is deleted during this audit.

How to use it

Enumerate associations from broad to narrow and record the campaigns each can affect.
Compare the destination with every affected offer rather than reviewing the label in isolation.
Submit a scoped association proposal with affected campaigns and the prior configuration recorded.

Check before using it

The same asset reused elsewhere is not assumed disposable.
Eligibility and observed delivery are recorded separately.
The proposed narrower scope preserves relevant uses of the destination.

What to measure

Track unresolved cross-campaign mismatches and verified association corrections. After approved changes, inspect actual asset reporting; inventory coverage does not by itself show whether visitors received useful information.

Research and sources

Google documents hierarchical sitelink eligibility. The cross-product review and change record are original operational tools; they do not certify a particular account configuration or guarantee serving.

Google Ads: About sitelink assets — checked 2026-10-23. Sitelinks connect ads to specific destinations and can inherit eligibility through account hierarchy.

This original template and worked example were prepared with AI assistance. Source documentation supports the principles stated above; it does not endorse Crany or guarantee this template’s performance.

About Crany

Crany is an AI marketing co-founder in development for software founders and vibe coders, designed to strategize, execute approved marketing and improve based on results. This free resource is usable independently of the product. Join the public waitlist.