By Tangenix · Published 2026-10-23 · Free template

Responsive Ad Combination QA Sheet

Review search-ad asset combinations for repeated wording, missing qualifications and conflicting promises before approving the copy set.

Read this resource as Markdown

When to use this template

Use this after drafting an asset set and before approval. Look for incomplete references, redundant calls to action and qualifications that disappear when only part of the set appears.

Choose another approach when: You expect a preview to enumerate all possible delivery or are using copy checks to certify legal compliance, policy approval or actual campaign performance.

Gather these inputs

The exact headline and description set proposed for one ad.
Current destination content and the factual basis for each claim.
A list of conditions that must accompany an offer wherever it appears.

Copy and adapt the template

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Responsive Ad Combination QA Sheet: editable text

Worked example

Illustrative example, not a Crany customer result. Replace every example detail with facts you can verify.

Fictional assets include “Try the Handoff Checklist” and “No Account Needed”. The destination allows viewing a sample without an account but requires one to save a checklist.
Review finding: the second headline can imply that saving also needs no account when displayed with a different line.
Revision: replace it with “View a Sample Handoff”; keep the saving requirement visible on the destination. Reviewers test the revised set again, including a single description. No pinning trick is used to conceal an unsupported promise.

How to use it

Read assets in plausible partial and reordered combinations instead of only the preferred mockup.
Record the interpretation that creates a problem and revise the underlying ambiguous line.
Recheck the full affected set and verify the final destination before ad approval.

Check before using it

Optional copy is not the only place explaining an essential restriction.
The review includes different orders and partial display.
A corrected asset does not introduce a new unsupported benefit elsewhere.

What to measure

Record issues found and resolved per asset-set version. Later monitor real ads and outcomes; passing this editorial check establishes consistency of the reviewed copy, not that every displayed combination was observed.

Research and sources

Google says responsive assets may appear in different orders and not every line is guaranteed. The adversarial reading cases are original editorial QA, not an exhaustive simulator of Google delivery.

Google Ads: About responsive search ads — checked 2026-10-23. Responsive assets can combine in different orders; field limits, pinning and delivery behavior are format-specific.

This original template and worked example were prepared with AI assistance. Source documentation supports the principles stated above; it does not endorse Crany or guarantee this template’s performance.

About Crany

Crany is an AI marketing co-founder in development for software founders and vibe coders, designed to strategize, execute approved marketing and improve based on results. This free resource is usable independently of the product. Join the public waitlist.