By Tangenix · Published 2026-10-23 · Free template

Acquisition Experiment Brief Template

Define an audience, message, destination, outcome and stopping rule before spending time or money on a founder marketing experiment.

When to use this template

Use this when choosing a small marketing action and you need to distinguish what you will do from what result would justify repeating it.

Choose another approach when: The product cannot yet deliver the promised task, the audience is undefined, or you want the brief to substitute for permission to contact people.

Gather these inputs

One reachable audience and the problem you can demonstrate.
An available destination and a truthful conversion action.
A review window, resource limit and outcome definition.

Copy and adapt the template

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Acquisition Experiment Brief Template: editable text

Worked example

Illustrative example, not a Crany customer result. Replace every example detail with facts you can verify.

Audience: designers preparing their first client handoff this month.
Hypothesis: a short demonstration of one final approval record is more useful than a broad “all-in-one agency tool” claim.
Asset: a permitted newsletter placement showing a complete approval task.
Destination: a public demo page, tagged as one campaign.
Primary outcome: a visitor creates a test approval record in the available product.
Resource limit: two founder hours; no paid placement in this example.
Review after seven days. If visits occur but no test records are created, inspect the page and setup flow before buying more reach. These limits are illustrative choices, not benchmarks.

How to use it

State the proposed user behavior before selecting vanity metrics.
Confirm the asset, destination and measurement path work for a first-time visitor.
Run within the declared resource limit and review counts beside qualitative observations.

Check before using it

The promise describes an available capability, not a roadmap item.
The source and campaign labels are consistent across the asset.
The decision rule was written before seeing the result.

What to measure

Record the raw funnel counts and resource use for the stated window. Treat the first experiment as evidence about a specific combination of audience, message and destination, not a verdict on an entire channel.

Research and sources

Campaign labeling follows Google Analytics documentation; audience qualification draws on task-focused research. The experiment design, resource limits and decision rules are original editorial suggestions.

Google Analytics: Collect campaign data with custom URLs — checked 2026-10-23. Campaign parameter definitions and consistent naming; no attribution or conversion guarantee.
Yale: User Interview Example Questions — checked 2026-10-23. Interview structure, current tasks, past experience, alternative workflows and discovery paths.

This original template and worked example were prepared with AI assistance. Source documentation supports the principles stated above; it does not endorse Crany or guarantee this template’s performance.

About Crany

Crany is an AI marketing co-founder in development for software founders and vibe coders, designed to strategize, execute approved marketing and improve based on results. This free resource is usable independently of the product. Join the public waitlist.