By Tangenix · Published 2026-10-23 · Free template

Creator Campaign Scorecard Template

Compare creator placements using audience fit, disclosed sponsorship, tagged traffic and downstream product activity rather than follower totals alone.

Read this resource as Markdown

When to use this template

Use this after an agreed creator placement has run and both sides can supply the reporting needed for a limited, factual review.

Choose another approach when: You have not agreed on deliverables or permission to use creator material, want to imply a creator endorsed you without consent, or lack a truthful product offer.

Gather these inputs

The agreed placement, disclosure requirements and publication date.
Reported reach and engagement with their source and date.
Your tagged destination traffic and predefined product outcome.

Copy and adapt the template

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Creator Campaign Scorecard Template: editable text

Worked example

Illustrative example, not a Crany customer result. Replace every example detail with facts you can verify.

A fictional design-workflow creator publishes one sponsored walkthrough of a review-board task.
The agreed brief requires disclosure and an accurate screen recording. The scorecard records the live video URL and the tagged link in its description.
Creator-reported views are kept in one column; site-measured visits and completed test boards are kept in another. The team does not divide signups by video views and call that a precise conversion rate, because the populations and observation windows differ.
The next brief changes the opening demonstration only after watching where viewers appeared confused.

How to use it

Check that the placement actually matches the agreed truthful brief.
Collect creator reporting and first-party outcomes with explicit windows.
Discuss differences between reach and useful product activity before agreeing to another placement.

Check before using it

Sponsorship and any material relationship are disclosed according to applicable rules.
Creator-reported metrics are labeled rather than presented as independently audited.
The campaign does not promise a fixed number of customers.

What to measure

Assess qualified visits and useful product outcomes alongside cost and audience fit. Tagged links provide one observation channel; they do not capture every person influenced by a creator or establish causal lift.

Research and sources

Google supports campaign labeling, and YouTube describes distinct appeal, engagement and satisfaction signals. The scorecard is an original synthesis, not a vendor attribution model or legal disclosure checklist.

Google Analytics: Collect campaign data with custom URLs — checked 2026-10-23. Campaign parameter definitions and consistent naming; no attribution or conversion guarantee.
YouTube: Understand your content performance — checked 2026-10-23. Align title, thumbnail, opening and delivered value; observe audience response.

This original template and worked example were prepared with AI assistance. Source documentation supports the principles stated above; it does not endorse Crany or guarantee this template’s performance.

About Crany

Crany is an AI marketing co-founder in development for software founders and vibe coders, designed to strategize, execute approved marketing and improve based on results. This free resource is usable independently of the product. Join the public waitlist.