By Tangenix · Published 2026-10-23 · Free template

Product Screenshot Alt Text Worksheet

Decide what a product screenshot contributes to a marketing page and write a contextual alternative without dumping every interface label into it.

When to use this template

Use this when a landing page or guide uses interface imagery to explain a capability and the same information may not be available in text.

Choose another approach when: You want to stuff a product keyword list into alt text, expose private screen data, or describe a prototype as a released interface.

Gather these inputs

• The exact screenshot and the context in which it appears.
• The information or function the image contributes to the reader’s task.
• Nearby text, accurate product status and a privacy-safe image.

Copy and adapt the template

Edit the text below and copy it into your own document. Edits stay in this browser field and are not submitted or saved by this page.

Worked example

Illustrative example, not a Crany customer result. Replace every example detail with facts you can verify.

A fictional page uses a screenshot to show that checklist sections can be reordered. Nearby text names the feature but does not explain the displayed arrangement. The alternative communicates the relevant reordered sequence rather than listing every sidebar icon.
If the same image is merely decorative beside a complete textual explanation, an empty alt may be appropriate after reviewing the actual context. If the image is a link with no other useful name, its destination matters. The worksheet avoids applying one generic description to every reuse.

How to use it

1. Identify the image’s purpose in this exact placement and inspect nearby text.
2. Choose an alternative that conveys relevant meaning or function without redundant detail.
3. Verify privacy, status labels and actual rendered markup with the surrounding page.

Check before using it

• Alternative text is context-specific, not a keyword container.
• Complex information remains available outside an overloaded alt attribute.
• The review does not conceal that a screen is a prototype or sample.

What to measure

Check whether the relevant task information is available without seeing the image. This focused review does not certify the accessibility of the whole page or the depicted product.

Research and sources

W3C’s decision tree distinguishes image meaning, function and context. The screenshot worksheet is an original application to software marketing, not a replacement for the full image tutorial.

• W3C WAI: An alt Decision Tree — checked 2026-10-23. Choose text alternatives according to an image’s information, function and surrounding context.
• W3C WAI: Writing for Web Accessibility — checked 2026-10-23. Meaningful titles, headings, links, alternatives and clear instructions; introductory guidance does not establish full accessibility conformance.

This original template and worked example were prepared with AI assistance. Source documentation supports the principles stated above; it does not endorse Crany or guarantee this template’s performance.

About Crany

Crany is an AI marketing co-founder in development for software founders and vibe coders, designed to strategize, execute approved marketing and improve based on results. This free resource is usable independently of the product. Join the public waitlist.