By Tangenix · Published 2026-10-23 · Free template

Plain Language Product Copy Worksheet

Rewrite unclear software copy around the reader’s task, concrete actions and necessary conditions while preserving factual meaning.

When to use this template

Use this when a page relies on internal jargon, abstract claims or dense instructions that obscure what a reader can actually do.

Choose another approach when: You want to remove a material limitation to shorten copy, claim a readability score proves accessibility, or replace necessary technical detail with vague reassurance.

Gather these inputs

• The original passage and its factual source.
• The intended reader’s task and relevant knowledge.
• Conditions or distinctions that must remain accurate after editing.

Copy and adapt the template

Edit the text below and copy it into your own document. Edits stay in this browser field and are not submitted or saved by this page.

Worked example

Illustrative example, not a Crany customer result. Replace every example detail with facts you can verify.

Original fictional copy: “Operationalize frictionless client enablement through dynamic handoff orchestration.”
A clearer passage explains that the app organizes website-update instructions into a checklist the client can preview. If the app is still in development, that condition remains beside the description.
The editor does not replace the jargon with “eliminate all client confusion,” which would introduce a stronger unsupported promise. A relevant reader is asked what they think the product does; a numerical reading score is not treated as proof of understanding.

How to use it

1. Identify the reader’s task and the factual meaning that must survive the edit.
2. Replace unnecessary jargon and abstractions with concrete behavior and clear instructions.
3. Compare meaning, retain material limits and check understanding with a relevant reader.

Check before using it

• Shorter wording does not create a broader promise.
• Necessary technical distinctions are explained rather than erased.
• The final action wording matches what actually happens.

What to measure

Observe whether readers can explain the task, conditions and next step. Plain-language editing supports comprehension but does not establish a conversion uplift or complete accessibility conformance.

Research and sources

Clear concise writing and accurate useful information support this original editing worksheet. The fictional before/after example is not an observed customer result.

• W3C WAI: Writing for Web Accessibility — checked 2026-10-23. Meaningful titles, headings, links, alternatives and clear instructions; introductory guidance does not establish full accessibility conformance.
• Google: Creating helpful, reliable, people-first content — checked 2026-10-23. Original value, useful answers, transparent sourcing and a clear audience.

This original template and worked example were prepared with AI assistance. Source documentation supports the principles stated above; it does not endorse Crany or guarantee this template’s performance.

About Crany

Crany is an AI marketing co-founder in development for software founders and vibe coders, designed to strategize, execute approved marketing and improve based on results. This free resource is usable independently of the product. Join the public waitlist.