Marketing Page Heading Outline Template
Plan meaningful section headings and a logical reading sequence so a marketing resource is navigable beyond its visual styling.
When to use this template
Use this before writing or reviewing a long guide where large styled text does not reliably explain the page’s sections.
Choose another approach when: You want to turn every bold phrase into a heading, repeat keyword variations without useful sections, or claim a text outline verifies the final HTML.
Gather these inputs
- The page’s main task and intended reader.
- The actual content sections and their relationships.
- Access to inspect the final rendered heading elements after implementation.
Copy and adapt the template
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Worked example
Illustrative example, not a Crany customer result. Replace every example detail with facts you can verify.
A fictional checklist guide originally uses headings “Unlock,” “Transform” and “The future.” The outline replaces them with sections explaining required inputs, building the checklist and checking the client preview. Each heading describes the content that follows. The implementer then checks the actual heading elements; making text larger in CSS would not supply semantic structure. The outline does not add several near-identical sections merely to repeat the target phrase, and it keeps prerequisite access information before the task that needs it.
How to use it
- State the page purpose and group content by meaningful reader questions.
- Write short descriptive headings and review the outline without the body text.
- Verify the logical structure in rendered HTML after implementation.
Check before using it
- Headings describe information rather than vague promotional moods.
- Subsections have a meaningful relationship to their parent section.
- Visual styling is not mistaken for semantic heading markup.
What to measure
Check whether readers can locate the section relevant to their task and note semantic issues separately. A good outline supports navigation; it is not proof that every assistive-technology journey works.
Research and sources
W3C supports descriptive headings and semantic structure. This original planning worksheet does not reproduce its examples or replace a full accessibility evaluation.
- W3C WAI: Writing for Web Accessibility — checked 2026-10-23. Meaningful titles, headings, links, alternatives and clear instructions; introductory guidance does not establish full accessibility conformance.
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