Product Demo Visual Description Template
Plan how a software recording communicates necessary visual changes through narration, an appropriate description track or an accessible equivalent.
When to use this template
Use this before recording or revising a software demo where actions and results are currently communicated only by the pointer or silent interface changes.
Choose another approach when: You want to assume captions describe visual information, narrate private screen contents, or claim a single description method fits every player and media context.
Gather these inputs
- The actual demo task and final visual sequence.
- The existing narration and important information not covered by it.
- The intended delivery player and feasible description options.
Copy and adapt the template
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Worked example
Illustrative example, not a Crany customer result. Replace every example detail with facts you can verify.
A fictional checklist recording silently moves a section to the top and then opens a client preview. The brief adds natural narration explaining which section moved and that the preview now starts with the first website-update step. It does not describe every decorative icon or rely on “click here” while leaving the result unexplained. Captions still represent necessary audio, while description addresses visual information. The final review listens through the actual delivered version and checks whether the important sequence remains understandable.
How to use it
- Map essential visual information not already communicated by the audio.
- Choose a feasible description approach and write accurate task-focused wording.
- Review timing, private information and the actual delivered media experience.
Check before using it
- Captions and visual description are treated as different needs.
- Description communicates meaningful actions and results without inventing behavior.
- The chosen delivery method actually works in the intended context.
What to measure
Check understanding of the demonstrated task without relying on the screen. This focused production brief does not establish full media accessibility or universal legal conformance.
Research and sources
W3C describes approaches for essential visual information and distinguishes audio-caption needs. The software-demo scene plan is original and requires context-specific production review.
- W3C WAI: Description of Visual Information — checked 2026-10-23. Communicate necessary visual information in video through an appropriate description method; player and production context matter.
- W3C WAI: Captions and Subtitles — checked 2026-10-23. Accurate synchronized captions include necessary speech and non-speech audio; automatic captions need review.
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