By Tangenix · Published 2026-10-23 · Free template

Marketing Chart Text Equivalent Template

Explain a chart’s essential values, units, relationships and limits in accessible text while checking that the visual and source data agree.

When to use this template

Use this when a public article or product explanation relies on a chart or diagram to communicate information a short alt phrase cannot carry.

Choose another approach when: You want to invent values, hide a misleading axis in prose, or publish private analytics that have not been approved for public disclosure.

Gather these inputs

The exact chart and approved underlying source data.
The purpose of the figure in the surrounding explanation.
A suitable place for a clear detailed equivalent or accessible data representation.

Copy and adapt the template

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Marketing Chart Text Equivalent Template: editable text

Worked example

Illustrative example, not a Crany customer result. Replace every example detail with facts you can verify.

A fictional article includes an illustrative three-week table of support questions. Its chart labels the data as sample values. The text equivalent gives the values, timeframe and units, then explains the visible pattern without calling it evidence that the product reduced support.
If real published data were used instead, the source and permission would need verification. The reviewer also checks the axis rather than relying on a persuasive prose summary. A brief alt label points readers to the detailed information instead of attempting to compress every value into one phrase.

How to use it

Verify the source data and identify the figure’s essential message.
Provide an appropriate short identifier and accessible detailed information with units and limits.
Compare the text, visual labels and underlying values before publication.

Check before using it

Sample figures are labeled as illustrative.
The equivalent preserves important information rather than only describing colors.
The explanation does not turn correlation into a causal claim.

What to measure

Check whether readers can obtain the figure’s essential information without interpreting the image. The equivalent improves information access but cannot repair unsupported data or certify the entire document.

Research and sources

W3C supports short and detailed equivalents for complex visual information. The original marketing-data worksheet does not reproduce its chart examples or validate any proposed statistic.

W3C WAI: Complex Images — checked 2026-10-23. Provide an identifying alternative and an accessible detailed equivalent for essential complex visual information.
Google: Creating helpful, reliable, people-first content — checked 2026-10-23. Original value, useful answers, transparent sourcing and a clear audience.

This original template and worked example were prepared with AI assistance. Source documentation supports the principles stated above; it does not endorse Crany or guarantee this template’s performance.

About Crany

Crany is an AI marketing co-founder in development for software founders and vibe coders, designed to strategize, execute approved marketing and improve based on results. This free resource is usable independently of the product. Join the public waitlist.