By Tangenix · Published 2026-10-24 · Free template

Founder Distribution Asset Matrix

Map approved marketing work to specific placements, owners and channel constraints so a useful asset becomes a verified release rather than a list of formats.

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When to use this template

Use this after the underlying insight and factual claims are approved. Choose actual destinations, check their rules and assign the remaining work needed for each placement.

Choose another approach when: You have only a generic channel list, want to mass-post identical pitches, or cannot explain what a reader gets without leaving the destination.

Gather these inputs

An approved insight, its evidence and the source version to preserve.
Actual proposed destinations with their current audience and publication requirements.
Available contributors, permitted assets and a truthful next-step destination.

Copy and adapt the template

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Founder Distribution Asset Matrix: editable text

Campaign insight / approved version: [one supported idea]
Audience task: [what a reader can accomplish]
For each proposed placement:
- Exact destination and relevant reader context: [not just a platform name]
- Standalone useful contribution: [what is provided here]
- Required deliverable: [text, image, demonstration or other actual format]
- Channel constraints: [rules, disclosure, generated-content limits and permissions]
- Evidence and access labels to preserve: [important conditions]
- Adaptation owner / reviewer: [responsible people]
- Dependency / available time: [required input and realistic effort]
- Approved destination link: [only if relevant and permitted]
- Release state: proposed / adapting / approved / published / held
- Actual publication evidence: [working placement, not an export file]
- Follow-up responsibility: [answering appropriate questions or correcting errors]
Hold a placement when its native value or eligibility cannot be established. Different formats are not additional audience evidence.

Worked example

Illustrative example, not a Crany customer result. Replace every example detail with facts you can verify.

Fictional example: a handoff-tool founder has a sample checklist explaining how to clarify client instructions. The matrix separates an owned-site worksheet from a proposed contribution to a design community.
The worksheet needs a readable example and a tested public URL. The community contribution needs its own useful explanation and a current rule check; exporting the website paragraph does not make it eligible. When that community disallows promotional links, the proposed link is removed or the placement is held.
The founder assigns adaptation and review time before approving either item. A saved image is recorded as an asset, while only an inspected live placement is marked published. No community post is sent by this worksheet.

How to use it

Choose destinations from a reader task and check their actual contribution boundaries.
Assign adaptation, review and follow-up work rather than counting possible formats.
Verify the live placement against the approved version before recording publication.

Check before using it

The contribution has useful content beyond a request to visit the founder’s site.
A platform name is not treated as permission from a particular community.
A draft, scheduled item and verified published placement remain different states.

What to measure

Track completed eligible placements, incorrect versions, unowned follow-up and actual adaptation effort. Observe relevant reader responses separately. The matrix is an execution inventory; more rows do not demonstrate reach, organic growth or causal acquisition lift.

Research and sources

Reddit describes sitewide spam boundaries and community-specific moderation. This original cross-channel execution inventory uses Reddit only as one destination example; its rules are not imposed on every channel and no universal posting ratio is assumed.

Reddit: Spam — checked 2026-10-24. Repeated or unsolicited mass engagement and repetitive promotion are prohibited; moderators apply community-specific boundaries.

This original template and worked example were prepared with AI assistance. Source documentation supports the principles stated above; it does not endorse Crany or guarantee this template’s performance.

About Crany

Crany is an AI marketing co-founder in development for software founders and vibe coders, designed to strategize, execute approved marketing and improve based on results. This free resource is usable independently of the product. Join the public waitlist.