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Research Follow-Up Question Planner

Choose a neutral next question from a real evidence gap and explain which decision its answer could change.

When to use this template

Use this when a conversation raises an important uncertainty but the team is tempted to fill it with its preferred explanation.

Choose another approach when: You want to repeatedly contact someone without permission, ask them to validate a feature pitch, or keep researching a question unrelated to a decision.

Gather these inputs

Copy and adapt the template

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Worked example

Illustrative example, not a Crany customer result. Replace every example detail with facts you can verify.

An illustrative interview says a client did not complete a website update. The team’s first draft asks, “Would automated reminders have helped?” That assumes forgetfulness.
The planner replaces it with a question about what happened after the instructions arrived and what prevented the update. The answer could reveal missing access, low priority or unclear steps, each implying a different response. The researcher contacts the participant only if follow-up was permitted; otherwise they recruit another appropriate person.

How to use it

  1. State the evidence gap and why it matters before writing the question.
  2. Remove assumptions and ask about a specific event or observable behavior.
  3. Use a permitted route and record how the answer changes the decision.

Check before using it

What to measure

Review whether follow-up evidence changes the decision or narrows uncertainty. More questions are not automatically progress; the investigation should serve a concrete unresolved choice.

Research and sources

Open task-focused questions and specific past accounts inform this original planning sheet. It is not a complete research protocol or permission to contact a participant.

About Crany

Crany is an AI marketing co-founder in development for software founders and vibe coders, designed to strategize, execute approved marketing and improve based on results. This free resource is usable independently of the product. Join the public waitlist.

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