crany.ai

Onboarding Friction Observation Log Template

Record what a new user actually attempts, where progress stops and what assistance changes the outcome before assigning causes to drop-off.

When to use this template

Use this when an onboarding dashboard shows unfinished setup but does not explain what happened in the user’s task.

Choose another approach when: You want to record private sessions without permission, assume every exit means disinterest, or treat facilitator-guided completion as independent success.

Gather these inputs

Copy and adapt the template

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Worked example

Illustrative example, not a Crany customer result. Replace every example detail with facts you can verify.

In an illustrative session, a new designer reaches a checklist screen but does not create an item. Observation shows they are looking for an existing project imported from signup, while the product never imported anything. The log records that expectation and the actual empty state.
After the facilitator explains the starting state, the designer continues. That completion is marked assisted. The team investigates orientation and expectation-setting instead of labeling the person unmotivated or claiming that a missing event proves the interface caused abandonment.

How to use it

  1. Define a safe realistic task and its observable completion condition.
  2. Record actions, system state and assistance separately from interpretation.
  3. Use the evidence to choose a targeted follow-up rather than assign a broad motive.

Check before using it

What to measure

Compare concrete obstacles across relevant sessions and verify targeted changes in later observations. The log diagnoses task conditions; it does not estimate population-wide drop-off causes or retention effects.

Research and sources

Realistic task observation and context-sensitive help inform this original log. It is not a session-recording setup or permission to collect private user activity.

About Crany

Crany is an AI marketing co-founder in development for software founders and vibe coders, designed to strategize, execute approved marketing and improve based on results. This free resource is usable independently of the product. Join the public waitlist.

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