Competitor Pricing Observation Log
Record public software pricing with billing units, commitments, limits and observation dates so comparisons retain the conditions behind each number.
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When to use this template
Use this when collecting public offer information for positioning research or a factual buying guide. Capture the plan and conditions before attempting any scenario calculation.
Choose another approach when: You need confidential negotiated terms, intend to reverse-engineer an inaccessible quote, or want to select your own price solely because one competitor displays a particular number.
Gather these inputs
- The vendor’s current public pricing page and linked plan or billing documentation.
- The relevant region, currency, billing interval and plan selection visible during observation.
- A clear distinction between displayed amounts, disclosed conditions and any separate calculation.
Copy and adapt the template
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Worked example
Illustrative example, not a Crany customer result. Replace every example detail with facts you can verify.
Fictional example: Task Ledger shows a per-user amount labeled “per month, billed annually” and lists a minimum quantity. A separate usage allowance appears in its plan documentation. The researcher records the displayed unit, annual commitment, minimum quantity and included allowance separately. They do not publish the display amount as the total monthly cost for a whole team. A tax treatment not stated on the page remains unspecified. Another fictional vendor says “contact sales”. That entry stays unquoted. The researcher cannot rank it as more expensive from the absence of a public number, and the observation does not become advice about what Handoff Notes should charge.
How to use it
- Capture the current vendor page and all visible offer conditions with an observation date.
- Use documentation to distinguish units, tiers, allowances and commitments; preserve unknown fields.
- Publish factual observations with dates, keeping scenario calculations separate from vendor-stated prices.
Check before using it
- Seat, workspace and usage prices are not compared as if they use the same denominator.
- Temporary promotions and annual commitments remain visible beside the amount.
- No price, private discount, tax treatment or Crany subscription plan has been invented.
What to measure
Track missing conditions, stale observations and corrections needed before publication. A complete log supports an auditable offer comparison; it does not establish total cost for every buyer, competitor profitability or the right price for your product.
Research and sources
Stripe documents different recurring pricing units and models. The observation log is an original research aid; Stripe does not verify any competitor offer here. The fictional example contains no live vendor prices, tax advice or recommended Crany pricing.
- Stripe: Recurring pricing models — checked 2026-10-24. Current documentation distinguishes flat-rate, per-seat, tiered and usage-based subscriptions. It does not establish any competitor’s actual offer.
About Crany
Crany is an AI marketing co-founder in development for software founders and vibe coders, designed to strategize, execute approved marketing and improve based on results. This free resource is usable independently of the product. Join the public waitlist.