By Tangenix · Published 2026-10-23 · Free template

Product Availability Claims Register

Keep website, email, demos and AI-readable summaries aligned on which capabilities are released, limited, planned or not offered.

When to use this template

Use this before a launch, beta expansion or content rollout when different pages or teams may describe the same product capability differently.

Choose another approach when: You intend to make a roadmap promise without approval, hide access restrictions, or infer that a working design mockup is a released service.

Gather these inputs

An authoritative product capability list and current access rules.
The public surfaces where each capability is described.
A responsible owner who can verify a release or limitation.

Copy and adapt the template

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Product Availability Claims Register: editable text

Worked example

Illustrative example, not a Crany customer result. Replace every example detail with facts you can verify.

A fictional prelaunch tool has a working internal checklist prototype but no public signup flow.
Register status: planned for public users, with internal prototype evidence only.
Approved wording: “We’re building client handoff checklists.”
Wording to replace: “Create your client checklist now,” because the public cannot do that yet.
When a limited beta is actually enabled, the register records its audience conditions. The team updates the website, invitation email and machine-readable summary together instead of letting one surface imply a public launch.

How to use it

Use actual access and released behavior as the status source of truth.
Find every public statement about the capability and compare it with the approved wording.
Update affected surfaces together and recheck the live result after release.

Check before using it

An internal prototype is not presented as general availability.
Access conditions are visible where they materially affect the promise.
The register does not invent deadlines or approved roadmap commitments.

What to measure

Monitor contradictory claims and support questions caused by unclear availability. Keeping descriptions consistent can improve trust, but it does not guarantee that every external search or AI summary refreshes immediately.

Research and sources

Google’s guidance supports accurate trustworthy information. The availability register and coordinated-update process are original editorial operations tools, not a mechanism for controlling external AI answers.

Google: Creating helpful, reliable, people-first content — checked 2026-10-23. Original value, useful answers, transparent sourcing and a clear audience.

This original template and worked example were prepared with AI assistance. Source documentation supports the principles stated above; it does not endorse Crany or guarantee this template’s performance.

About Crany

Crany is an AI marketing co-founder in development for software founders and vibe coders, designed to strategize, execute approved marketing and improve based on results. This free resource is usable independently of the product. Join the public waitlist.