Marketing Localization Handoff Template
Brief a translated resource with audience need, product facts, terminology, interface context and checks for the actual localized page.
When to use this template
Use this when there is evidence of a reader language need and you can maintain the translated resource as product facts change.
Choose another approach when: You want to publish unreviewed machine translations at scale, invent local availability, or imply that a marketing translation means the app supports that language.
Gather these inputs
- Evidence of the language audience and the task the resource serves.
- The approved source version, terminology and current access facts.
- An appropriate language reviewer and maintenance owner.
Copy and adapt the template
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Worked example
Illustrative example, not a Crany customer result. Replace every example detail with facts you can verify.
A fictional founder receives repeated requests for a Spanish version of a free handoff guide. The brief names the source version and preserves the fact that the app itself is still English-only and in limited beta. The reviewer adapts examples and checks every action link, then inspects the rendered page for text expansion. The team does not announce Spanish app support because the guide was translated. It also assigns an owner for future updates rather than treating translation as a one-time page-count exercise.
How to use it
- Establish the language need and a maintainable source version.
- Brief terminology, examples and non-negotiable product facts with a qualified reviewer.
- Check the actual localized page and keep its updates connected to source changes.
Check before using it
- Language content does not imply unsupported regional or app availability.
- Machine output is reviewed before being counted as finished.
- The team has a way to maintain factual consistency across versions.
What to measure
Observe whether relevant readers can use the localized resource and identify language-specific failures. Translation creates access to information, not guaranteed new-market demand or search visibility.
Research and sources
The sources support evidence of language needs, accurate maintenance and clear writing. This original software-marketing handoff does not apply government-specific language duties to a private product.
- GOV.UK: Consider translations — checked 2026-10-23. Look for evidence of language needs and maintain accurate translated content; government-specific language policies do not automatically apply to software marketing.
- Google: Creating helpful, reliable, people-first content — checked 2026-10-23. Original value, useful answers, transparent sourcing and a clear audience.
- W3C WAI: Writing for Web Accessibility — checked 2026-10-23. Meaningful titles, headings, links, alternatives and clear instructions; introductory guidance does not establish full accessibility conformance.
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