By Tangenix · Published 2026-10-23 · Free template

App Store Screenshot Storyboard Template

Plan a sequence of truthful app screenshots around a user task, visible interface evidence and a clear result.

Read this resource as Markdown

When to use this template

Use this before designing store screenshots when the team has a working app but cannot agree which screens explain the core task to a first-time visitor.

Choose another approach when: The screens show unavailable features, the design relies on invented review badges, or you need final device-specific upload specifications rather than a creative brief.

Gather these inputs

• A real supported user task and the app version that completes it.
• Screens captured from the actual interface with appropriate demo data.
• The device targets, locales and current platform asset requirements.

Copy and adapt the template

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Worked example

Illustrative example, not a Crany customer result. Replace every example detail with facts you can verify.

Illustrative app: an available shared grocery-list tool.
Frame 1: “One list for tonight’s shop.” Show a demo list with ordinary items and no real household data.
Frame 2: “Add an item before someone leaves.” Show the actual add-item interface.
Frame 3: “See what has been picked up.” Show checked items in the real list view.
Do not add “Save five hours a week” unless you have relevant evidence. Do not draw collaboration indicators that the released app cannot display.
Review the sequence at a small display size before exporting the required assets.

How to use it

1. Choose one coherent user story before selecting attractive but unrelated screens.
2. Capture the exact released interface and replace private records with realistic demo data.
3. Review captions, legibility, order and current platform specifications before submission.

Check before using it

• Each caption is supported by the visible app state.
• No screenshot implies unsupported availability or a fabricated endorsement.
• The first frames communicate the task without depending on a long description.

What to measure

If you run a platform-supported creative experiment, compare the defined treatments and reporting window. A polished sequence is a testable presentation choice, not proof of higher installs.

Research and sources

Apple recommends showing real app usage and a coherent feature story. The three-frame structure and grocery-list example are original creative planning aids, not mandatory Apple specifications.

• Apple: App Store Asset Best Practices — checked 2026-10-23. Show actual UI and sequence screenshots around useful features and an understandable story.
• Apple: Creating Your Product Page — checked 2026-10-23. App Store product presentation and product-page optimization.

This original template and worked example were prepared with AI assistance. Source documentation supports the principles stated above; it does not endorse Crany or guarantee this template’s performance.

About Crany

Crany is an AI marketing co-founder in development for software founders and vibe coders, designed to strategize, execute approved marketing and improve based on results. This free resource is usable independently of the product. Join the public waitlist.