By Tangenix · Published 2026-10-23 · Free template

Custom Product Page Brief Template

Match one acquisition audience to an App Store product-page story using relevant screenshots, truthful copy and a traceable destination.

When to use this template

Use this when a real acquisition source brings visitors with a different task priority from the default store-page audience.

Choose another approach when: You want dozens of interchangeable pages for the same message, the advertised workflow is unavailable, or your app is not eligible for the platform feature.

Gather these inputs

The acquisition audience and exact promise in the source creative.
A supported app workflow that fulfills that promise.
The current custom-product-page capabilities and review requirements.

Copy and adapt the template

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Custom Product Page Brief Template: editable text

Worked example

Illustrative example, not a Crany customer result. Replace every example detail with facts you can verify.

Illustrative app: a travel organizer with both itinerary and packing-list features.
A packing tutorial should lead to a page whose first screenshot shows the working packing-list flow, not an unrelated hotel itinerary.
The next screenshots demonstrate adding items and reusing a saved list only if those features exist in the promoted build.
Record the assigned page URL in the campaign brief and test it on a supported device. Do not imply that creating the page alone personalizes the installed app or guarantees a higher conversion rate.

How to use it

Compare the incoming ad or content promise with the default store-page story.
Draft a distinct asset sequence only when the audience task justifies it.
Configure, submit and test the assigned destination through the platform’s normal workflow.

Check before using it

Every claim matches available app behavior.
The creative and destination agree on the task being promoted.
Platform review and locale constraints are checked before distribution.

What to measure

Compare the platform’s reported performance for relevant page audiences and periods while retaining source differences. The page is an experiment in message continuity, not a universal replacement for the default listing.

Research and sources

Apple documents audience-specific custom product pages and review requirements. The audience-to-workflow brief is an original application; no platform limit or average uplift is promised here.

Apple: Custom Product Pages — checked 2026-10-23. Audience-specific product-page variants and shareable URLs; metadata is subject to review.
Apple: App Store Asset Best Practices — checked 2026-10-23. Show actual UI and sequence screenshots around useful features and an understandable story.

This original template and worked example were prepared with AI assistance. Source documentation supports the principles stated above; it does not endorse Crany or guarantee this template’s performance.

About Crany

Crany is an AI marketing co-founder in development for software founders and vibe coders, designed to strategize, execute approved marketing and improve based on results. This free resource is usable independently of the product. Join the public waitlist.