By Tangenix · Published 2026-10-23 · Free template

App Preview Shot List Template

Prepare an app preview with real interface footage, a complete task and production notes that prevent misleading edits.

When to use this template

Use this before recording a product preview so you know which real app states, actions and result screens must be captured.

Choose another approach when: You need a cinematic brand film that does not demonstrate the product, or the feature is still a design mockup presented as working software.

Gather these inputs

A task that works in the app version being promoted.
A demo account and capture device with private data removed.
Current preview specifications for the platform and device.

Copy and adapt the template

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App Preview Shot List Template: editable text

Worked example

Illustrative example, not a Crany customer result. Replace every example detail with facts you can verify.

Illustrative task: turn a saved recipe into a grocery list.
Start state: a demo recipe with four ingredients visible.
Shot A shows the recipe, shot B the actual “add ingredients” action, shot C the destination list, and shot D an item being checked off.
Keep ingredient names consistent across shots. If the app requires confirming quantities, include that step instead of cutting directly to a result that seems automatic.
Use captions that explain the visible action; avoid a narrator claiming features the screen never demonstrates.

How to use it

Rehearse the full task without recording and identify every state the viewer needs.
Record clean takes with consistent demo data rather than inventing interface elements in editing.
Review the final cut against the working product and current platform requirements.

Check before using it

The preview uses real UI and does not conceal a necessary step.
Private records, notifications and credentials are absent from the capture.
The task is understandable when audio is unavailable.

What to measure

Review whether a new viewer can explain the demonstrated task after watching. Store conversion reporting, when available, is separate evidence from successful export or upload.

Research and sources

Apple’s asset guidance supports real-UI demonstrations and complete stories. The shot inventory and continuity checks are original production guidance; consult current platform specifications for final lengths and formats.

Apple: App Store Asset Best Practices — checked 2026-10-23. Show actual UI and sequence screenshots around useful features and an understandable story.

This original template and worked example were prepared with AI assistance. Source documentation supports the principles stated above; it does not endorse Crany or guarantee this template’s performance.

About Crany

Crany is an AI marketing co-founder in development for software founders and vibe coders, designed to strategize, execute approved marketing and improve based on results. This free resource is usable independently of the product. Join the public waitlist.