Internal Link Planning Template
Connect related app-marketing resources through useful reader next steps, descriptive anchors and verified destinations.
When to use this template
Use this when useful public pages exist but are difficult to discover, or when new resources need links from the pages where a reader would naturally need them.
Choose another approach when: You intend to add irrelevant links solely to repeat keywords, hide links from readers, or expose private application routes.
Gather these inputs
- The completed public pages and each page’s distinct purpose.
- The reader’s likely next question after a specific section.
- The actual destination response and canonical address.
Copy and adapt the template
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Worked example
Illustrative example, not a Crany customer result. Replace every example detail with facts you can verify.
A fictional guide explains how to interview users and reaches the point where founders must organize notes. At that section, link “customer interview evidence worksheet” to the completed synthesis resource. The anchor says what the reader gets, rather than “click here” or an unrelated broad product keyword. A pricing page is not inserted into every paragraph merely because it is commercially important. It belongs where the reader’s next decision concerns access or cost. The plan verifies that the worksheet destination works for a visitor without an account.
How to use it
- Identify a genuine follow-on question within the source page.
- Choose a completed destination and write a descriptive anchor in useful context.
- Check the rendered link, destination response and reader journey after release.
Check before using it
- The link is an ordinary accessible link with a real destination.
- The anchor describes what the reader will find.
- No private or unfinished route has been made a public discovery target.
What to measure
Track orphaned useful pages, broken links and relevant navigation behavior. A larger number of internal links is not automatically better; each proposed link should help a reader’s task.
Research and sources
Google documents crawlable links and descriptive anchor text. The next-question planning method is an original editorial approach, not a fixed link-count formula or ranking promise.
- Google: Link best practices — checked 2026-10-23. Crawlable links with meaningful anchor text and relevant context.
- Google: Creating helpful, reliable, people-first content — checked 2026-10-23. Original value, useful answers, transparent sourcing and a clear audience.
About Crany
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